About Anthea Mumby


I’m Anthea Mumby, Consultant, Collaborator, Writer, Speaker, Strategist, Visionary, and Mentor

Owning and running a family business has a lot of ups, downs, successes, and many many learning opportunities. 

For more than 40 years, I’ve taken the crash course in becoming the succession plan for my parents, worked with my spouse for over 23 years, and managed through many disruptions in my family business.

While my background is in insurance, over the years I’ve learned to write, speak,  collaborate, mastermind, and mentor.    My investment to do so was well over $250,000 plus countless hours of studying and applying what I have learned.

My Why

I have a deep level of respect for family owned businesses.   Having created my own Freedom, I want to make it easier for other family owned businesses to succeed,  especially if they are being disrupted.  

I  get immense satisfaction from working alongside  collaborative, growth minded, values driven businesses.

When my clients achieve harmony, prosperity, and freedom, it lights me up.

My Career Highlights


Purchased and led my multi million dollar family owned insurance brokerage and successfully sold it October 2020

Achieved  one of the best client retention results in the insurance industry 

Grew the family insurance brokerage revenues over 10 times since joining

Managed key relationships with several professional associations

I’ve helped family business owners get clear about their Vision, and then share it with others

I’ve mentored family businesses who are considering selling their business.

My Strengths


I am a huge believer in leveraging strengths in business.    Here’s a list of mine, and how they might be of service to you.

My strength in focusing means I can help you set goals and stay on point. I easily sort through clutter and help you get clear when you are “stuck in neutral”

As a natural “pearl polisher” who improves people and situations,  I can help you maximize, succeed, and achieve excellence.

As an achiever,  I have a very strong inner drive, energy, and power to push hard to help you accomplish your goals

Because  I naturally sees how to turn ideas into action, and have a contagious and engaging energy,  I can help move you from thinking and discussing to implementing. I’m great at turning around situations towards a better outcome.

My natural sense of innovation defies conventional thinking and leads to exciting and productive brainstorming

What Others Say About Working With Anthea

Gloria Scheerer


Clearly Spoken Inc.

At our session where you pulled all that information out of me was definitely exhilarating for me, focussed me. That first step was important and I needed the push in the right direction – verbalizing my vision. I thank you for that. I presented the Vision to my team and they got excited – and that’s exactly what I wanted from them – engagement! Since then, my team has had some very exciting and innovative ways to implement my Vision! It’s a work in progress and I’m very proud of the work they’ve/we’ve done to date. Anthea, you're a rock star! Thanks!

Juliana Leaman


Naturally Joyous

Anthea is such an inspiration, I have recently gone through her process with other entrepreneurs for defining our vision and she was able to lead the group in such an interesting way. Everyone was amazed by where we landed and how she was able to ask the right questions to lead us to our goal. She brings so much experience into what she does and I recommend her to anyone looking to grow their dream business.

Robert Snider


Personal Edge Training Inc.

THIS LADY HAS A TIDAL WAVE of experience, knowledge, creativity and expertise that flows out of her when she works either one-on-one with business owners or when leading a group of entrepreneurs. Not only is she a powerful leader and visionary, but I love that Anthea is a true facilitator. In my experience, Anthea has collaborated with me, challenging me to really think differently about my business. She has guided me to think differently - creatively - in order to problem solve and ride the waves, so to speak, ultimately empowering me to lean into change. Hop on board with this dynamic leader. She will have you surfing through your waves!